Greta Thunberg, the 17-year-old Swedish activist, has made huge waves with her stance on climate change. Through her climate strike movement “Fridays for Future,” she has begun an important global dialogue about what is needed to reduce our ecological footprint and protect the world as we know it for future generations.
Environmental protection and sustainability are now important topics on the agenda for many companies. This also applies to our partners. Nutrition and the question of how we must change it in order to contribute to climate protection play an important role in their communication. As food and community experts, we are increasingly being asked how interested our community is in sustainable nutrition and vegan or vegetarian recipes.
We do not normally participate in political discussions. We are a food enthusiast platform and want to use our content to encourage everyone to cook fresh food every day. But the topics of nutrition and food are closely linked to the fact that our food system is responsible for around a quarter of the world's greenhouse gases. This fact alone means that it is also our responsibility to participate in this important discussion.
In our “Food for Future” content series, we wanted to find out how our eating and buying habits could impact the world. Our goal was to provide concrete tips for everyday life and new recipes with informative and entertaining articles in order to take the first or second step towards sustainable nutrition.
For four weeks, we published various articles and recipes on the topics of meat, meat alternatives, dairy products and fish and seafood in order to shed light on them thematically on the one hand, but also to give concrete ideas for cooking day on the other. Dialogue with the community, exchanging different opinions and ideas in order to learn more from each other through discussion was particularly important to us. Among other things, we conducted several surveys over the course of the month and would like to share the most important results in this blog post:
The controversial issue achieved a very high level of engagement within our community. There were stimulating, informative and critical comments. It was liked, asked, clarified, differentiated and discussed.
“That question is ridiculous. The earth is being damaged by overpopulation and by the densification of the earth's surface.”
“We also prefer plant-based milk. However, even organic products often involve longer transport routes (the raw products often come from far away and are then only processed in Europe) and a lot of packaging waste. And the water quality also often leaves much to be desired. If you then counter that with someone who buys their milk fresh in a glass from an organic farmer around the corner, it gets a different touch.”
“I don't think the “ultimate diet” exists. After a lot of trial and error [...] I haven't found the perfect diet yet, but I've learned that the digestive system of every person is individually “composed”. [...] I think everyone needs to experiment and listen to their bodies. [...]”
We too were able to learn a lot as part of our research and discussions with the community. Our eyes were opened to our own content and the ways in which we could become better as a company. That's why we wanted to take a closer look at the composition of our recipes to find out which types of dishes we promote the most, and thus better understand our role in working for a more sustainable future. We can and want to continue to improve — and not just by increasing the number of vegan and vegetarian options for our community, but also by providing more ideas and expertise.
Would you like to know more about our series of topics “Food for Future” experienced? Here You can get to our review.
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