Answers to exciting questions from the food and digital marketing sector are provided once a month in the snack, the Kitchen Stories Business interview. But this interview is different, because to celebrate our major relaunch, we have not just one interview guest in this issue, but 5.
This time, our Kitchen Stories colleagues answer:
By the way, your favorite snacks are like this multifarious Just like our team itself.
As was the case when we were founded in 2013, our aim is to get as many people as possible excited about cooking. We want everyone to be able to try out new dishes with confidence and serenity and provide themselves and loved ones with delicious food. With this refresh, we want to make it even more clear that we are really focusing on any Judge a person who would like to expand their own cooking skills, regardless of whether they can just cook such a breakfast egg or have already perfected a Beef Wellington.
And since we're very aware that our users' abilities vary, we want to invest more to provide a personalized experience. Denn straightforward is not a fixed state — rather, it is an equation of what is required and what you can do. We want to help our users discover recipes, tips, tricks and stories as easily as possible that interest them, suit their taste and help them develop more self-confidence in the kitchen.
Cooking is a very personal experience, there are as many ways of doing it as there are people in the world. So if we want to help people in this area of their everyday lives, we have to pick them up where they are.
We want to do this in two ways: First, we want to take a closer look at the behavior and preferences of our amateur chefs: What kind of recipes do they like? What dietary restrictions do they have? Is it warm where they live? This allows us to recommend recipes that are suitable for every occasion and make recommendations at the right time. Second, we want to tailor each recipe and article more to the individual user: How can we adapt to the person's level of experience, how can we design the content in such a way that it accompanies the individual on their cooking journey? We need to rethink the way we publish content until we find the right form of presentation.
To achieve these two goals, our editors and product developers will work together to create an experience that is tailor-made. It's a big challenge, but one we're really looking forward to!
Our updated brand personality should communicate what we believe in at Kitchen Stories. Cooking can be exhausting and complicated now and then, so we wanted to create something that was accessible, fun, and reliable. Eating and cooking are inherently emotional, and so is Kitchen Stories: full of emotions and with a strong personality.
When choosing colors, typography and overall appearance, we were guided by the idea that we wanted to find a good balance between joy and creativity, but also reliability and practicality. This is what we expect from cooking: a perfect mix of pleasure and fun, but also practical and easy to implement in everyday life.
Food is very personal, tastes, but preferences and requirements are also very different for all of us. Our community has wanted to be able to adapt our app to this personal aspect for a long time — and the time has finally come! Everyone now has the opportunity to permanently adapt the suggested recipes to their own preferences by answering simple questions and to be welcomed with new, appropriate inspiration every time they visit. The better we can get to know our users, the more we can respond to their wishes when developing new recipes. Who wouldn't get hungry there?
The success of Kitchen Stories is based on the fact that we have always focused on providing the best possible user experience. We firmly believe that satisfied users come back more often and end up engaging significantly more with our platform. The same applies to our advertising partners — by focusing on high-quality native integrations, we guarantee a high level of attention and interaction for partner content. With our personalized app, we ensure that our users always see exactly what is most relevant to them. Appropriately displayed partner content thus achieves maximum relevance at the right moment and an optimal advertising effect.
Thank you so much for the interview.
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