Answers to exciting questions from the food and digital marketing sector are provided once a month in the snack, the Kitchen Stories Business interview. But this interview is different because we have just launched our first own product. This time, 3 experts from the fields of marketing and business development give us a look behind the scenes.
Our colleagues answer:
By the way, your favorite snacks are like this multifarious Just like our team itself.
As publishers, we must constantly work to optimally monetize our reach while offering our users what suits them best. Spice mixtures are an absolutely logical consequence and are very close to our DNA. On the one hand, they offer a natural and helpful addition to our recipes in the spirit of “Anyone can cook.” On the other hand, spice blends are also an exciting and promising product from a business perspective.
We've learned an incredible amount about the entire project: Our spice blends should actually be on the market by the end of last year. However, we were not satisfied with the quality of the products back then and decided to start from scratch. For example, we got certified for organic spices and relied on new producers. It was challenging for the entire team, but it was worth it in the end.
We have repeatedly tested and adapted our spice blends. We always tested the spices pure and such a test session can literally hit you on the stomach. It was important for us to taste every single spice. It was fascinating to see how our experienced recipe developers were able to taste out and adapt nuances to end up with products that we 100% stand behind.
#1 At the beginning, define what is important about the products and then align all processes and the go-to-market strategy accordingly. We focus on quality and resource-saving use. That is why we have opted for organic spice blends and almost completely recyclable packaging - also with the knowledge that we will have to charge our consumers a higher price for this.
#2 Don't give up. There were always phases in which we had to take a step back again, for example to change our spices again, set up the online shop from scratch or even accept delays from producers. It is important here not to be discouraged, to keep going and to have the goal in mind.
#3 Teamwork makes the dreamwork. Rely on the team and the various experts. I am still amazed at how beautiful our products have turned out — the content of the products as well as their packaging. This would not have been possible without the creativity and attention to detail of our team.
We're lucky to have a passionate community of millions of amateur chefs who love finding new ways to add exciting flavors to recipes. The community has significantly helped us develop a unique range of products that will steer countless dishes in exciting new directions. Our organic spice blends will be included in the corresponding recipes on our platform, and we've planned a fully integrated launch and post-launch campaign to increase awareness. We believe that our community's “word of mouth” will also play a big role in helping new customers discover our products.
With our own products, we are strengthening our claim “Become the most influential voice in food.” We are no longer just reporting on recipes and their preparation, but will also gain credibility piece by piece when it comes to describing and evaluating cooking products. Of course, our advertisers also benefit from this credibility.
Thank you so much for the interview.
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