Stories+ has developed a number of new integration options on the Kitchen Stories cooking platform. The aim is to enable brands to connect with their target groups even more effectively.
Since 2016, cooperation partners have been able to use Kitchen Stories to inspire the constantly growing cooking community about their brands and products through product placements or branded entertainment campaigns. There is now a broad portfolio of tailor-made business solutions on the platform, which is now being expanded with new eye-catching placements, which include the integration of brand logos as a temporary section in the header of the Kitchen Stories website.
This integration enables the brand logo, possibly supplemented by a specific theme, to be placed prominently in the visible area of all visitors to the Kitchen Stories website. Clicking on the placement leads to an inspiring “brand page” — a brand page that links the brand message with inspiring content such as recipes or cooking knowledge.
For the first time, we implemented this type of integration together with our long-standing partner Ferrero for the “Nutella” brand. It was part of a comprehensive branded entertainment campaign that took place over two months on the Kitchen Stories platform. The results far exceeded our expectations in terms of reach and commitment.
On our journey from a food-loving start-up to a cross-media food platform with a global footprint and millions of users, we were able to try out a lot, overcome challenges, enter into exciting collaborations and constantly learn new things. With Stories+, we share the most important findings relating to content marketing, digital services, data insights and our food expertise on and off the Kitchen Stories platform. In doing so, we combine creativity and data to create unique expertise, place brands and products in a high-quality, native environment and provide insights into the behavior of target groups. You can find all options and business solutions here on dStories+ websiteor write to us directly at partners@kitchenstories.de.
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