What would you implement on the spot with Kitchen Stories if there were no limits? Which partner would you like to implement a campaign on the Kitchen Stories platform? And which trends do you think are playing a particular role this year?
To find out what will be important in the various trades this year, we asked those who need to know: Our Kitchen Stories experts.
In a team with many creative minds, new and exciting ideas quickly come together.
For Kitchen Stories founder Mengting Gao, one topic in particular will be even more relevant this year than before:
“Meat and milk substitutes. There are more and more heavily funded startups and corporates that invest in such products and they are becoming significantly more attractive in terms of taste and price very quickly; I can particularly well imagine a cooperation with 'Oatly' in this area. It's simply a brand with a strong message.”
Food editor Vanessa Pass also adds:
“Rethinking well-known family dishes! I am sure that the topic of herbal substitutes will not only be with us this year. However, in my opinion, it is no longer just about healthy bowls with chicken substitute or cappuccino with soy milk, but about classics from our childhood, such as Königsberger Klopse or rice pudding, which are becoming rediscovered favorite dishes with the help of animal-free alternatives!”
She could particularly well imagine cooperation with social impact, such as partnerships with Braun or Infarm.
The topic of food waste is also frequently mentioned. Product Lead Steven Gillmann sees this as an important development in our company. For social media manager Annelie Klockgeter, working with “TooGoodToGo” would be the absolute dream campaign to address this issue more intensively.
“A new trend, but the meaning is becoming increasingly clear: personal stories. We all know the phrase 'people follow people, not companies, 'and I can underline that. In 2022, the personal stories and experiences of real people will come into focus even more, because we love and need emotions and approachability.” Luise Linne, Head of Corporate Communications
This situation has also been observed on social media in recent months, which, according to Kirsten Hanka, Head of Cross-Channel Communications, is not least due to the fact that social media is getting back to the core and is becoming more “social” again:
“This is reflected in various new features (e.g. collab posts/remixes on Instagram, takes on Pinterest, duets on TikTok), but also in the importance of live content. This means that direct interaction, whether with the audience or other creators, plays an even more important role, supported by the algorithms and technical requirements of the platforms, and will also be a focus for our work this year.”
This could lead to more and more collaborations with other creators and offer significant added value to our community. For our COO Alexander Bauer, storytelling itself plays an important role in this. People who have a personal and credible story to tell are generating more and more followers — this is where most of the interviewed team members see meaningful collaboration opportunities for the future.
“We have great people working on our content and really cool partners cooking with us: Anything that allows us to communicate directly is at the top of the list!” Rubén Beltrán del Rio, Head of Engineering
Another impetus from our experts: creating more real touchpoints with the dedicated Kitchen Stories community. Ideas for implementation include, for example, a Kitchen Stories pop-up show kitchen or even your own Kitchen Stories restaurant.
For Nora Seetge, Head of People & Organization, personalization is also an important topic in HR this year:
“In the last two years, very fundamental things in our working world have changed: where we work, when we work, and more. After we have all learned a lot during this time, but have adapted rather reactively to new challenges, it is now a matter of developing exciting new concepts that work in the long term, for example by responding individually to the needs of employees.”
These were ideas, impulses and thoughts for 2022. Every day, over 70 experts work to provide our community with a unique cooking experience and encourage people to cook every day. In doing so, we have created a unique platform where people feel comfortable, collect information and share knowledge.
For companies, this means a particularly receptive, native environment. Would you like to place your brands, products and stories close to target groups? We would be happy to advise you on our suitable business solutions.
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P.S. You can already look forward to the second part of the article, which will be online in 4 weeks and provide exciting ideas on the topics innovation, mobility and voyages ready.
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