What would you implement on the spot with Kitchen Stories if there were no limits? Which partner would you like to implement a campaign on the Kitchen Stories platform? And which trends do you think are playing a particular role this year?
To find out what will be important in the various trades this year, we asked those who need to know: Our Kitchen Stories experts.
In a team with many creative minds, new and exciting ideas quickly come together.
Personalization, particularly of content on our platform, has been discussed intensively within the team for some time now and we work every day to deliver the content that our audience is particularly interested in.
Philipp Hädrich, Senior Marketing Manager and Harm-Jörg Heikens, Director of Business Development and Strategic Partnerships, see an innovative trend here that we already know from last year: Shoppable Recipes. With partnerships like the ones we entered into last year with the delivery services Flink and Gorillas, we could now go one step further:
“A native integration with a delivery service such as Flink or Rewe in the Kitchen Stories app to order the ingredients for your dinner or weekly shopping straight to your home. I think that would add great value to our users!” Philipp Hädrich
Alexander Bauer, COO, takes an even more personalized and innovative approach to personalization:
“If there were no limits, I'd find it cool to develop a function that makes the Face ID on my iPhone recognize what I'm hungry for depending on my mood and then suggests the right Kitchen Stories recipe.”
Ruben Beltran del Rio, Head of Engineering, also has a similar idea:
“I'd like to develop a feature that only uses people's language and expressions to find the perfect recipe. It is enough just to describe tastes, textures or experiences. This allows you to discover recipes that you may not know just because you say what you like.”
Innovative and weightless would be the motto of Harm-Jörg Heikens' dream campaign:
“Kitchen Stories x ESA: A weightless cooking duel aboard the ISS”
Christian Russ, Senior Chef & Culinary Content Creator, imagines his dream campaign not quite as weightless but at least as exciting:
“Cook and travel with Christian. You could also combine this with partners such as VW or Mercedes, travel around the area with a camper and prepare simple dishes in nature. This is a wonderful way to stage the car, because the journey is the destination.”
The issue of mobility in general could lead to a fairly yellow Berlin cooperation:
“I imagine a campaign with Berliner Verkehrsbetriebe exciting. I recently watched one of their cooperation videos and, as always, it is very interesting. I really like their fun ideas, another example is their social distancing campaign (1.5m spacing = 3 corgis). I have no idea how we can work together yet, but I have a feeling that it could also be interesting. A Berlin food startup and a Berlin public transport company, that sounds like a nice combination! In addition, our two brand colors are yellow.” Keke Shen, Communications Designer
These were ideas, impulses and thoughts for 2022. Every day, over 70 experts work to provide our community with a unique cooking experience and encourage people to cook every day. In doing so, we have created a unique platform where people feel comfortable, collect information and share knowledge.
For companies, this means a particularly receptive, native environment. Would you like to place your brands, products and stories close to target groups? We would be happy to advise you on our suitable business solutions.
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