Not only are our Kitchen Stories recipes colorful, so is our community. Everyone is different, our users should find something on our international cooking platform that they can identify with, what they like. We love diversity — and food has always united people.
As a rule, however, what unites prevails, because eating together allows you to share your own with others. ”
(Maren Moehring)
If you go out to eat in Italy, you can hardly decide because of the oversupply of Italian restaurants. A full 77.3% of restaurants in Italy serve local cuisine. A closer look at the restaurant landscape in Germany quickly becomes apparent: The proportion of German restaurants is low — it is just under 36%. Dumplings, roasts or sauerkraut on the menu are a thing of the past. Instead, international cuisine has expanded. (see Waldfogel)
Anyone who now thinks that German cuisine is preferred in Germany is wrong. Our users' favorite dish is local for only 32%, but international for 68%. This also explains why we are one of the countries with the lowest proportion of restaurants serving local cuisine. (see Waldfogel)
The question about the best breakfast was heated up. At least 39% of those surveyed agreed that there is the best breakfast in Germany. France is close behind with 25%. The Italian breakfast, on the other hand, was only popular with 13%, while the British breakfast was only popular with 8%.
First of all, the question is how did our community get a taste for international cuisine in the first place? In the digital age, you might think that the majority of people came into contact with culinary cuisine for the first time via digital media. However, more than a third of our respondents say that they have discovered international cuisine for the first time through actual travel. On the other hand, only 15% via the Internet.
Whereas the discovery of international dishes still takes place through personal contact, digital media are used to inspire new dishes. 54% like to browse online blogs or apps for new dishes.
However, before the food is on the table, it must first find its way into the refrigerator. That's why we asked our community where they get their food from. Despite their high affinity for international dishes, just under a third have never been to an international supermarket. 43%, on the other hand, buy their groceries there from time to time.
The diversity and willingness of our community to experiment in their own kitchens has no limits. A full 62% of respondents combine dishes from different countries from time to time. International dishes are even cooked from more than two thirds up to 3 times a week. Whereas 12% only cook locally.
Only one question remains unanswered: What exactly do you cook now when visitors arrive? The answer is very simple: Mediterranean food. 60% of our community prefers to serve Mediterranean cuisine to their guests. Traditional German dishes would only be served by 15% of those surveyed.
Our conclusion: As colorful as our community. She loves diversity, even on her plates. She likes to experiment, travel and get informed. She's trying out new things. Our community is curious and open to inspiration.
This is particularly exciting for our cooperation partners, whom we give them access to an enthusiastic target group and help their products attract more attention in an ideal environment.
With Kitchen Stories, we are proud to have created an international cooking platform on which not only culinary diversity, but also its community itself knows no national borders.
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