Braun

How you can revolutionize everyday kitchen life with zero waste

In partnership with
Braun
Together with MultiQuick 9 from Braun and influencer Sophia Hoffmann, we are making sustainable cooking even easier, providing tips for recycling leftovers and a zero waste starter kit.

3.4m

Reach

100k

Video Views

16k

Conversions

briefing

In 2021, the Braun brand is celebrating its 100th anniversary. Household appliances have always stood for good, useful and durable design and uncompromising quality. Braun's flagship product is the MultiQuick 9 high-performance hand blender, which, with its various attachments, easily conjures up the tastiest delicacies from even the hardest ingredients and achieves precise results. Our task was to bring exactly this diversity, performance and quality closer to our community in the form of native storytelling and specially created recipes.

idea

As part of its 100th anniversary, Braun is focusing on the topic of sustainability. The idea: We combine the longevity of the products with environmentally conscious dishes, from the selection of seasonal ingredients and regional purchasing, through proper storage and high-quality processing. Together with influencer and cookbook author Sophia Hoffmann, who is enthusiastic about vegan and zero waste cuisine, we provide tips on how to use our food sustainably.

Content & channels

1 article, 3 social media videos, 3 video recipes, 4 keyword-optimized Pinterest pins, brand score poll (before/after) App, website, newsletter, Instagram, Facebook, Pinterest

Sustainable brand development

Together with Braun, we want to give more weight to the topics of sustainability and environmental awareness. In the 100th year of the brand's birth, consistency and trust are important pillars of brand communication. With the “The Weekly Market Challenge” campaign, we want to show users how easy it is to feed themselves and the whole family sustainably and consciously.

Creating use cases

Sometimes it can be really overwhelming to think of everything. That's why we, Braun and Kitchen Stories, are taking our target group to a weekly market in Berlin. In short, authentic, informative videos optimized for social media, we show you how to shop properly at the weekly market and which challenges you can face and how. An ugly carrot? No problem at all, quite the opposite. Buy a whole chicken instead of just the thighs? No problem either. Together with the informative videos and the diverse, high-performance Braun products, users are not only able to master the weekly market challenge, but also to eat sustainably and in an environmentally conscious manner.

Do you want to place your brand on Kitchen Stories?

Book an appointmentTo the live case