In our collaboration with Yeni Rakı, we have significantly increased campaign engagement through a clever marketing idea. The Meze Night campaign is now one of our most successful examples of targeted integration of a high-percentage stimulant on our platform.
2.5 m
Impressions
664k
Video Plays
2.83%
Engagement rate
briefing
Integration of a rather unknown luxury product in a young to middle-aged, urban target group.
idea
We place Yeni Rakı as a food pairing with our recipes for a perfect meze night.
Content & channels
1 brand story, 1 social media reel, 3 photo recipes, 1 ad placement, 1 competition//Our channels: Kitchen Stories Channel, Instagram, Facebook, Pinterest
Above-average engagement in the Yeni Rakı sweepstakes
The mix of successful storytelling, attractive prizes and cross-media coverage led to an above-average engagement rate, almost 3,000 participants and a conversion rate of 45% for the specially created landing page.
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