Does vegetarian taste boring? We can't agree with this and, together with Valess, provide valuable tips for more umami in your favorite vegetarian recipes.

briefing

True to the motto “Valess Veggie Weeks”, the vegetarian products from Valess are to be showcased. It is not just about reaching out to the vegetarian community, but rather convincing the general public with the diverse variety of Valess products.

idea

In order to showcase Valess' vegetarian products, five exciting recipes are created that show the delicious and varied variety of Valess products. The campaign is accompanied by an informative and entertaining article that guides you through the variety of vegetarian cuisine and also summarizes valuable tips for convincing evening dishes.

Content & channels

1 article, 3 photo recipes, 2 video recipes, app, website, newsletter, Facebook, Instagram, Pinterest (2 idea pins)

Broad target group appeal through inspiring content

By creating various inspiring recipes and an attractive visual language, a large target group was reached. The main focus was not on reaching out to the vegetarian community, but on creating content that would convince everyone. Awareness was created for Valess and the product world — in the recipes and in the article — by combining information and entertainment in a charming way.

Connect two communities

As part of the Valess Veggie Week Strategy, the cooperation with Kitchen Stories was entered into. By choosing the topic content in the article and in the recipes, the Kitchen Stories community was reached. As a result of this mutual cooperation, a larger target group could be addressed.

Convince vegetarians and meat enthusiasts with umami

3.8m

Impressions

382k

Video Views

13k

Conversions

briefing

idea

Content & channels

Broad target group appeal through inspiring content

Connect two communities

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