By creating two articles, an infographic and adapting two existing recipes, targeted communication was ensured in an entertaining way.
1.7m
Reach
86k
Conversions
3%
Engagement rate (own media)
briefing
We create events and create a variety of recipes in which we place the Allgäu and Bavarian-Swabia regions as an exciting excursion region with a variety of culinary highlights.
idea
The culinary heritage of the regions is known to most people, but not the historical and informative background. With this campaign, Kitchen Stories supports positioning and communication in a food enthusiast target group.
Kitchen Stories supports the Allgäu & Bavarian-Swabia Tourism Association in positioning and communicating with a food enthusiast target group in order to create a sustainable connection to the respective region with the help of entertaining food content and direct involvement of the community.
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