It's the same every year — suddenly Christmas is just around the corner and the hustle and bustle breaks out just before that. With consumers, but also with one or the other marketer. Have we really created the perfect Christmas campaign this year? To check this in advance, we have put together an overview of our learnings over the past few years: 3 do's and 3 don'ts for the perfect campaign at the best time of the year (see blog). We have also oriented ourselves here for our Siemens campaign. For example, we have Don't: Spread boredom with the next red-green Christmas campaign. That's why we focused on the trendy color blue this time. Or do: Give your consumers a gift. With a live event, we invited our community to make the Christmas punch together with us. They were able to ask questions, experience something together and learn something at the same time. A successful evening. And a successful campaign!