Rossmann

Enjoy a summer weekend at home with EnerBio

In partnership with
Rossmann
In collaboration with EnerBio, an organic brand from ROSSMANN, we've created stress-free recipes for indoor and outdoor use that get you in the weekend mood

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1.7m

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Conversions

briefing

With over 370 articles, EnerBio offers a large and varied selection - but unfortunately this is not yet well known. We would like to help Rossmann's organic brand attract more attention and identify applications that are certain to succeed.

idea

Summer catches us up and offers us security in the midst of uncertainty that we certainly don't have to cancel. Combined with fresh, seasonal products and selected organic products from EnerBio, we create delicious recipes with which we want to invite you to enjoy summer without hustle and bustle.

Content & channels

1 article, 3 recipe videos, 4 keyword-optimized Pinterest pins Kitchen Stories app, Kitchen Stories web, newsletter, Instagram, Facebook, Pinterest

Native storytelling and creation of use cases

We selected three of the over 370 EnerBio products available and created recipes that are sure to succeed around them. The focus was on the ease of use of the products, as well as the presentation of the diverse diets such as vegetarian, vegan or gluten-free. All products are easy to combine with fresh, seasonal produce, so that the issue of sustainability has also been included. The accompanying article gave the three specially created recipes a framework, once again emphasized the diversity of the products and created targeted uses through the diversity of the three recipes.

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