Roku Gin

More commitment: recipe development by the community

In partnership with
Roku Gin
The collaboration between Roku Gin and Kitchen Stories is entering its third round. This time, it's about intensifying target group engagement with the brand. So we involve the community and let them develop their own recipe via social media.

2.6m

Reach

65k

Interactions

2.7%

Engagement rate

briefing

After two campaigns aimed at increasing awareness of the gin brand within the Kitchen Stories community, it was now time to (additionally) push target group engagement. Through community activation on social media, the Roku Gin brand should be more interacted.

idea

The campaign will be announced on Kitchen Stories social media channels. At the same time, on our Instagram channel, we are calling on the community to actively participate in the creation of a drink recipe. The results of the activation served as the basis for the community recipe, which was then refined and implemented internally by us. Together with the community, we created an exciting and extremely engagement-promoting recipe in a very short time.

Content & channels

Content produced by Kitchen Stories: 2 Sponsored Recipe, 1 Community Recipe The selected Kitchen Stories channels: Kitchen Stories App, Kitchen Stories Web, Kitchen Stories Newsletter, Facebook, Pinterest (Idea Pin), Instagram (Reel, Stories)

More commitment through involvement in recipe development

One of three drink recipes was developed together with the Kitchen Stories community on social media. For this purpose, the various Instagram functions were used to involve the community from the start of the recipe. Instagram polls were created, with which the target group could vote on the taste of the recipe. In a very short time, it was developed by our editors, put live on our platform and published as a reel and in the Instagram story.

Socially optimized content

As part of the campaign, two more seasonal drinks were created. The flavor profiles of all three drinks were published on Instagram in the form of an illustrated tree diagram. The aim of this measure was to promote additional commitment.

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