Ramazzotti x Getir

From Kitchen Stories recipe to Getir basket

In partnership with
Ramazzotti x Getir
Together with our partner Ramazzotti, we have created an aperitif menu based on Ramazzotti Rosato for Mother's Day. Thanks to our direct extension to the digital POS, our users were able to order all ingredients directly from the supplier Getir with just a few clicks. In doing so, we have not only created awareness and a use case for Ramazzotti Rosato in our community, but also a direct sales uplift.

350k

Impressions

13%

CTR

560%

Promo Uplift

briefing

There can never be enough ideas and inspiration for Mother's Day gifts. Together with our partners Ramazzotti and Getir, we have created the perfect toast menu that is impressive. And the best thing about it: In just a few minutes, Getir delivers all ingredients directly to our users' homes.

idea

Together with Ramazzotti, we create the perfect Mother's Day menu with an eye-catcher that goes with our highlight drink, the Rosato Tonic. Through our partnership with Getir, we make things easy for our users. With just a few clicks, Getir provides them with all the ingredients they need in just a few minutes. In addition, Getir will present the recipe as a highlight on their app for a week.

Content & channels

1 photo recipe with Getir integration/Channels: Kitchen Stories app, Kitchen Stories website, Instagram, Facebook, Pinterest

From awareness and commitment to sales uplift — thanks to recipe extension on Getir

We create cross-media brand, product and use cases for Ramazzotti Rosato through our recipes in our community. Our users can now order the ingredients directly from the supplier Getir by clicking on our recipe page. As a result, we were even extending our recipes until the POS and were able to generate a sustainable sales uplift for Ramazzotti on Mother's Day.

One week of additional promotion of the Hero recipe on Getir

Our hero recipe will be promoted via prominent ad placements on Getir for an additional week, for even more awareness and a direct sales uplift.

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