Philadelphia

Now it's getting intense - 7 unusual dishes with cream cheese

In partnership with
Philadelphia
In collaboration with Philadelphia, we have dedicated ourselves to developing recipes for varied dishes with the hero ingredient Intense cream cheese. Our focus was on the development of long-range short video formats.

6.7 m

Impressions

1.1 m

Video Views

16k

Conversions

briefing

The aim of the cooperation was to position Intense by Philadelphia as the perfect companion to the kitchen and the development of exciting recipe creations. In addition, our focus was on the unique and intense taste of Philadelphia Intense products.

idea

In collaboration with Philadelphia, we have dedicated ourselves to developing recipes for varied dishes with the hero ingredient Intense cream cheese. Our focus was on the development of long-range short video formats.

Content & channels

2 video recipes and 5 photo recipes, 1 article, 1 community recipe, Kitchen Stories app and website, newsletter, social media channels (Facebook, Pinterest, Instagram)

Wide-reaching short video formats with a focus on social media

As part of the campaign, 7 recipes were developed with the new Intense by Philadelphia products, which were particularly suitable for social media and were published widely on the Kitchen Stories channels. In addition, a corresponding article was written on the topic “7 unusual dishes with cream cheese.”

Engagement push through community recipe

Experience has shown that recipes that the community can help shape are particularly popular. In order to involve the community in developing one of the recipes, we gave them various ingredient options via Instagram stories and integrated polls from which they could choose. After the community voted for their favorite ingredient, Kitchen Stories developed the recipe, shared the results and steps of the recipe.

Do you want to place your brand on Kitchen Stories?

Book an appointmentTo the live case