PENNY Naturgut

Meal planning made easy with natural resources from PENNY

In partnership with
PENNY Naturgut
An efficient weekly schedule is now more important than ever to save time, stress and money. That is why we have dedicated ourselves to the topic of “Meal Planning” in this campaign and teamed up with Naturgut from PENNY.

1.5m

Impressions

4.3%

Engagement rate

90k

NL Reach

briefing

Together with Naturgut from PENNY, we are showing that good organic food can be easily and inexpensively integrated into the sometimes very hectic (family) life.

idea

We create events and create diverse recipes in which we reinterpret conscious nutrition in everyday life and incorporate various products from the Naturgut line.

Content & channels

1 article, 21 inventory recipes edited and re-shot, 2 infographics, 2 PDF downloads Kitchen Stories app and website, newsletter, Facebook, Pinterest (Idea Pin & Static Pins), Instagram (Feed Posts + IG Stories)

Covering the cooking journey

The special thing about this campaign is that it starts even before the actual cooking experience. As a result, PENNY Naturgut not only supplies the food for recipes, but also starts at the very beginning: A weekly schedule saves time, as does the appropriate shopping list. In addition, Meal Prep is not only practical, but also more sustainable, as less food is wasted. In addition to recipes, an article and associated recipes provide clever basic tips for clever shopping and cooking. This covers many points of the cooking journey by PENNY Naturgut.

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