Opihr Gin

The gin: A spirit, diverse aromas, even more food pairing

In partnership with
Opihr Gin
A masterclass with Opihr gin. Everything you need to know about gin, including a drink recipe and the perfect food pairing for a summer evening with friends

1.1 m

Impressions

6k

Conversions

62k

Video Views

briefing

Together with Ophir Gin, we want to create events that invite you to get to know the diverse flavors of Ophir! In addition, with this campaign, we want to provide our community with suitable food pairings that perfectly compliment the exceptional flavors!

idea

We position Opihr Gin as the gin brand for moments of pleasure and create events and brand experiences that bring the hedonistic lifestyle into the everyday lives of our users. In addition, we create attention & inspiration and position Opihr Gin as the perfect companion with the best gin for a lively evening with friends.

Content & channels

1 article including food pairing recipe suggestions (existing Kitchen Stories recipes), 1 drink recipe, 1 hosted video, 1 BTS video (Instagram story format)/ Kitchen Stories app and website, exclusive newsletter, Facebook, Pinterest, Instagram

Broad target group appeal through hosted video format with brand presentation

A special hosted video format was able to present the brand and its special features in an interesting and accessible way and directly inspire use. Short formats could be edited from the video, which also drew attention to the campaign on social media.

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