Lillet

The only thing you need to know about French brunch

In partnership with
Lillet
When it comes to eating in France, everything is about enjoying life. The campaign is dedicated to exactly this topic and presents the French brunch with 3 recipes and suitable aperitifs from Lillet.

2.6m

Impressions

3.3%

Engagement rate

100k

Video Views

briefing

Together with Lillet, we are bringing French flair to the home of our community and are extending Lillet's Brunch Highlight-Live Events with our campaign.

idea

With our brand story, we inspire our users to create a very special French brunch even at home. In addition, three accompanying recipes are created to match the three Lillet signature drinks and a Kitchen Stories brand profile is created for Lillet to create a permanent home for the drinks and recipes on our Kitchen Stories platform.

Content & channels

1 article, 3 photo recipes, 3 Instagram Reels//Kitchen Stories web and app, integration with B2C newsletter, Facebook, Pinterest, Instagram, YouTube

Food & Drink Pairing

In keeping with the Lillets Brunch Live events, we are extending them in this campaign and developing an article, three food recipes and an infographic on the topic of “French Brunch with Lillet” in order to bring the French gourmet lifestyle into our community's homes.

Our Parisian photographer Aurore gives personal tips

In order to make the presentation of the brunch as authentic as possible, our French colleague and photographer Aurore shared her tips & tricks and stood in front of the camera for our Instagram Reels. Probably the hottest tip: How to recognize really good croissants. All tips & tricks have also been translated into sharable infographics.

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