Lavazza's new campaign “Caffè is tact” with Kitchen Stories
In partnership with
With exciting recipe creations and a strong social media presence, Lavazza is connected to genuine Italian delights and reaches new target groups on Kitchen Stories.
2.5m
Impressions
2.65%
Engagement rate
870k
Video Views
briefing
The aim of the cooperation is to promote the Espresso Barista range and to associate Lavazza with its new marketing launch “Caffè is tact.”
idea
By creating three interesting recipes inspired by Rome, as well as an article that describes the dexterity of Caffè, Lavazza should be positioned as the first choice in coffee homemaking. In addition, six short videos were created and posted cross-media on all social networks.
Content & channels
1 article, 3 recipes, 6 short videos on all channels (TikTok, Instagram, Facebook, YouTube), various short videos//Kitchen Stories app and website, B2C newsletter//Instagram, Facebook, Pinterest, YouTube, TikTok
Awareness in new target groups
With the help of Kitchen Stories, Lavazza reaches new target groups as part of its new marketing campaign “Caffè is tact” and strengthens the connection between the motto and the brand.
Using recipes beyond Kitchen Stories
As part of Lavazza's big marketing campaign, they also used our recipes in print, B2B and B2C communication.
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