For users, the price of using free digital food offerings is often the enduring mass and invasive advertising: clumsy advertising messages on large-format banners, which significantly impair the user experience. At Kitchen Stories, on the other hand, we rely on native integration of products, as is the case in this campaign. While we place the products prominently in the recipes and videos ourselves, we refrain from striking integration in the front feed so that users perceive the brand in an environment in which they feel comfortable. The results speak for themselves.