Flexitarian diet with milk

In partnership with

With a weekly schedule and a selection of different milk recipes, we show how flexitarian nutrition also works with milk.

1.5m

Reach

3.9%

Engagement rate

10.76 ø Cooking index

briefing

Together with Initiative Milch, we are showing how a flexitarian diet works with lots of pleasure.

idea

A plant-based, flexitarian diet is becoming increasingly relevant in our society. With our various milk recipes, we show how you can consciously incorporate milk into everyday life.

Content & channels

1 article, adaptation of 7 inventory recipes with logo stickers, 7-day IG story series with community activation, 1 reel & 1 idea pin

Community activation through Instagram story series

The article was reinforced by an exciting Instagram story series, which was played for seven days, and awareness of the topic was thus raised. The Instagram Story was also supported with surveys (polls) and was thus able to increase community engagement.

Public discourse

As part of the campaign, the article was promoted on Facebook, which led to an active discussion of the topic online. We were able to observe that the majority of all parties argued on the factual level. That is why we at Kitchen Stories also speak of a “brand-safe” environment for brands.

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