Infarm

Theme month May: From local to global — everything revolves around our community

In partnership with
Infarm
In the form of native sponsorship, the Berlin agricultural revolutionaries from Infarm, together with Kitchen Stories, present our theme month “From local to global: the community edition — one of a total of 12 editorial focus topics per year. “

7.2m

Reach

470k

Video Views

32k

Interactions

briefing

Increasing awareness of the company INFARM, increasing awareness of its innovative and environmentally conscious concept, and creating uses for the numerous herbal products.

idea

We give INARM products the stage for a month by presenting one of our theme months. INFARM takes place both in editorial brand content and in recipes specially designed for this month.

Content & channels

5 articles, 2 video recipes, 2 photo recipes Brand profiles (including 13 brand recipes and 1 brand video) Kitchen Stories app, Kitchen Stories web, newsletter, Instagram, Facebook, Pinterest

Presentation of content and own brand profiles

As part of the theme partnership for the month of May, Infarm presents all content together with Kitchen Stories and is mentioned as a brand in a separate paragraph in each article and recipe. In addition to the logo placement in the recipe videos, the Infarm products themselves are also integrated into recipes and articles. As part of the cooperation, an Infarm brand profile was also created, which, in addition to the content produced by Kitchen Stories, also includes existing Infarm recipes.

Brand awareness survey

Infarm's brand recognition increased by +5.2% as a result of the campaign. The proportion of users who know Infarm as a brand but have not yet used it increased by +4.0%. The proportion of users who have already used Infarm products increased by 1.2%

Do you want to place your brand on Kitchen Stories?

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