The aim of the cooperation is to increase brand awareness of Glenmorangie Whisky within the Kitchen Stories community. This should be achieved through three summer cocktail recipes and an informative brand story with an integrated competition — all as part of an impressive, eye-catching visual design.

briefing

The aim is to generate brand awareness for Glenmorangie Whisky within the Kitchen Stories community. The focus is also on showing how versatile whiskey can be. Because this is also suitable for light summer cocktails, as well as a pure classic.

idea

A brand story and 3 special drink recipes were developed for Glenmorangie, which show the versatility of whiskey and are intended to make the brand accessible to a wider audience.

Content & channels

1 article, 3 exclusively created cocktail recipes (video recipes), 3 short videos optimized for social media, 1 competition (article and social media)//Kitchen Stories app and website, B2C newsletter, Instagram, Facebook, Pinterest, YouTube

Awareness in a new target group

By integrating Glenmorangie Whisky into 3 creative recipes and a strong, seasonally appropriate brand story, the desired target group is addressed and certain characteristics of the product are conveyed. Additional reach is generated through engaging short video formats for social media.

Increasing engagement

3 light whiskey cocktails were developed for spring and these were created in a viral short video format for the Kitchen Stories social media platforms. At the same time, a cocktail bundle for hosting a cocktail party was raffled off to a winner, which led to increased engagement of the content produced.

Whisky drinks for a spring cocktail party

3.5 m

Impressions

2.1%

Conversion

860k

Video Views

briefing

idea

Content & channels

Awareness in a new target group

Increasing engagement

Do you want to place your brand on Kitchen Stories?