Flink

It couldn't be fresher - thanks to shoppable recipes from Flink and Kitchen Stories

In partnership with
Flink
Together with food supplier Flink, Kitchen Stories is now making daily cooking even easier and faster. The two companies are thus pioneers in the area of shoppable recipes.

40k

individually ordered recipe cards via Flink

22k

Conversions on the Kitchen Stories platform

10

selected, data-based recipes

briefing

Since 2020, users have been able to have groceries delivered directly to their homes at supermarket prices via the Flink app. The special thing about it: Flink advertises with the promise that delivery is guaranteed to arrive within 10 minutes. The perfect opportunity for our Kitchen Stories community to have missing ingredients delivered to them without having to make their way to the supermarket again or even forego a home-cooked meal.

idea

For almost two years, it has been observed that people are cooking more themselves again. Last but not least, this trend makes the combination of the two platforms an absolute dream team. Users receive cooking inspiration via Kitchen Stories, and the (missing) ingredients via Flink.

Content & channels

Video ad placements on social media, InApp video ads, 1 article, recipes cards on request for every Flink order

Strategic integration

In October of this year, Kitchen Stories announced a cooperation that was particularly popular in times of working from home. Together with food supplier Flink, we eliminate all excuses against home-cooked food — thanks to shoppable recipes. The first joint appearance of Kitchen Stories and Flink only marks the start of a partnership whose added value for users is obvious.

Shoppable recipes: Two trends, one goal

The first joint measures between Flink and Kitchen Stories quickly proved successful over the course of the campaign: On the Koch platform, ad placements were integrated into the app front feed for the first time, which gave the Kitchen Stories community a discount code for their first order from Flink. At the same time, Flink users have been able to benefit from an innovation on the delivery platform since the start of the collaboration: with every order, they have the option to order a free Recipe Card with Kitchen Stories recipes.

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