Whether it's brunch, movie night, coffee chat or dinner: Together with Ferrero Küsschen, we have developed the best recipes to celebrate friendship. Because there is no need for an occasion for that.

briefing

Development of recipes that match the Ferrero Küsschen brand and the friendship positioning. The recipes should be linked to typical moments of friendship and be suitable for sharing. The brand's modern look & feel should also be reflected in the recipes and the product should be showcased.

idea

Ferrero kisses are not only simply delicious, but also a symbol of friendship — because you give good friends a kiss. We show you the various uses for which you can eat the chocolate: to share and enjoy with friends, to give as a gift or snack yourself.

Content & channels

1 article, 2 video recipes, 3 photo recipes, Kitchen Stories platform, newsletter, Facebook, Instagram, Pinterest

50:50 ratio of own and social media

With an almost balanced ratio of impressions between our own Kitchen Stories channels (app, website, newsletter) and our social media channels (Facebook, Instagram, Pinterest), our work for Ferrero Küsschen is one of the most successful campaigns this year.

Ferrero campaign landing page

All content produced by Kitchen Stories, such as the exclusively created recipes and the associated photo and video assets, has found a second, permanent home on Ferrero Küsschen's specially launched recipe landing page: www.ferrero-kuesschen.de/recipes

You can also spoil good friends

2.3m

Impressions

600k

Video Views

12k

Conversions

briefing

idea

Content & channels

50:50 ratio of own and social media

Ferrero campaign landing page

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