We increased Endori's brand awareness through our veganuary campaign with a focus on easy, vegan recipes under 30 minutes.
+3m
Impressions
1.2m
Video Plays
3.1%
Engagement rate
briefing
Easy 30-minute recipes in Veganuary
idea
We place the endori brand as a versatile meat alternative that makes the vegan diet easier and more delicious.
Content & channels
1x brand story, 2 social media reels, 3 photo recipes, 1 competition
//Our channels: Kitchen Stories channels, Instagram, YouTube, TikTok, Facebook and Pinterest
Engagement through social media content
No one is fooling us on social media platforms. Endori appeared in our Reels and Stories, which create added value and arouse interest through edutainment.
Community activation through competition
Through our endori x Kitchen Stories competition, the engagement of the target group was increased.
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