Doritos

The ultimate Super Bowl snack guide

In partnership with
Doritos
The Super Bowl is THE sporting event of the year and is also becoming increasingly popular in Germany. We place Doritos as the perfect companion for a sporting night.

2.6m

Impressions

12k

Conversions

7%

Cooking Index

briefing

The Super Bowl is one of the most important sporting events in the world and it is also becoming increasingly popular in Germany. The theme of “snacks” has become an integral part of this event and that's why we've teamed up with Doritos and developed simple, typically American variants that turn night into day.

idea

Together with Doritos, we are showing that nachos are not only a popular snack in their diversity, but can also be a highlight in numerous recipes. We create events throughout the year and create a variety of recipes in which we reinterpret nachos and incorporate various Doritos products.

Content & channels

1 article, 3 photo recipes, 2 GIFs, 1 infographic, Kitchen Stories app and web, Kitchen Stories newsletter, Facebook, Instagram, Pinterest

5 brilliant Super Bowl snacks and everything you need to know about the game

The countdown to Super Bowl 2023 is on. The American football final, which has almost holiday status in the USA, is also becoming increasingly popular with us. Because it is suitable for partying with friends and turning night into day. We've put together the best Super Bowl tips for you: From the tastiest snacks that you and your guests can prepare together on Super Sunday, to a fun game of bingo and tips for staying awake during the long night.

Engagement push through sweepstakes

Super friend chip party with the best snacks for Super Sunday? Check! Super Sunday is ideal to spend it with good friends. To encourage engagement and increase reach on social media, Doritos donates an entire year's supply of tortilla chips. The competition was played on both Kitchen Stories and Doritos social media channels.

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