For the launch of the new Disney+ streaming service, we are turning the classic movie night into an Oscar-ready snack event and conjuring up entertaining recipes from new and old Disney films

briefing

At the launch of Disney+, attention is to be drawn to the new streaming service. The focus is on the emotional charging of the video-on-demand service, as well as the diverse range of films on offer.

idea

We'll tell the community how the perfect evening of TV can be achieved with Disney+. We create new recipes based on three new and old Disney movie classics. We provide tips & tricks for the optimal movie experience, from atmosphere to drinks and optimal popcorn.

Content & channels

1 article, 3 recipe videos, 1 infographic, Kitchen Stories app, Kitchen Stories web, newsletter, Instagram, Facebook, Pinterest

Native storytelling as an Oscar-ready snack event

What better place to spend a movie night than in your own home? Whether it's a children's birthday party, a casual get-together with friends or a family evening — our favorite movies bring us all together. Together with Disney+, we are showing how such an evening can be the perfect entertainment and can eclipse any movie event.

Long-term extension of the campaign idea

Following the success of the initial collaboration, Disney+ decided to take place on the Kitchen Stories platform in the long term. Since summer 2021, we have regularly published the best tips & tricks for the perfect movie nights with Disney+: Suitable Kitchen Stories recipes have been published for every movie. There is also an illustrated schedule for each film, from recipe preparation to the start of the film.

We serve the perfect streaming evening

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briefing

idea

Content & channels

Native storytelling as an Oscar-ready snack event

Long-term extension of the campaign idea

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