To position Alpro as a “top of mind” product for Easter, we are developing three recipes, social media assets and an interactive community activation in the form of a competition.
2m
Impressions
660k
Video Views
4%
Engagement rate
briefing
The aim of the cooperation is to prominently position the “no-sugar” product line across the entire Kitchen Stories platform.
idea
In our community, we position Alpro as the versatile and ideal companion for a conscious Easter brunch. In order to attract the attention of the community and to promote the engagement rate with the content produced, we are running a competition on Instagram.
Content & channels
3 recipes, 3 Instagram short videos, community activation (competition)//Kitchen Stories website and app, B2C newsletter, Pinterest (pins and idea pin), Instagram, LinkedIn, TikTok, YouTube
Do you want to place your brand on Kitchen Stories?
