With a strong social media presence and placement on prominent spaces within the Kitchen Stories platform over a period of several months, we maximize the visibility of the product within the Kitchen Stories community.
2.6m
Impressions
570k
Video Views
3.5%
Conversion
briefing
The aim of the campaign was to support the launch of the new Absolut Sensations product on Kitchen Stories and cross-media networks.
idea
We position Absolut Sensations in our community as the ideal, versatile companion with a memorable, tropical taste experience.
Content & channels
2 articles, 1 recipe (video + photo), 3 short videos on all channels, 3 ad placements//Kitchen Stories website and app, B2C newsletter, Instagram, Facebook, Pinterest, YouTube, TikTok
Product awareness in a new community
With the help of Kitchen Stories, Absolut reaches new target groups as part of their “Absolut Sensations” product launch and strengthens the visibility and awareness of the product.
Engaging social measures
With a competition, the target group was invited to interact with the content of the campaign, the partner brand and the focus products.
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